Sales promotions targeted to the ultimate users of a product such as sampling, coupons, contests, or sweepstakes are known as:

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Consumer sales promotions are specifically targeted towards the ultimate users of a product, such as discounts, sampling, coupons, contests, or sweepstakes, to encourage them to buy the product. Trade sales promotions are targeted towards wholesalers or retailers to encourage them to stock or promote the product. Direct marketing incentives are promotions that are communicated directly to the consumer via email or mail. Strategic promotions refer to the overall promotional strategy of the company and may include a combination of trade and consumer promotions.

Sales Promotions Targeted to the Ultimate Users of a Product