The development of the basic message to be conveyed to the target audience is called:

Question

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The development of the basic message to be conveyed to the target audience is called creative strategy, which involves deciding on the key message and tone to be communicated in an advertising or marketing campaign. Messaging and creative imaging are important components of creative strategy, but they are not the overall development process. IMC planning is a broader process that includes the coordination of various promotional channels and communication strategies, but it does not specifically refer to the development of the basic message to be conveyed to the target audience.

The Development of the Basic Message to Be Conveyed to the Target