Tourism BC wished to generate trial or repeat purchase of visitors from other provinces to British Columbia. This is an example of a(n):

Question

Quizplus · Accepted Answer

The objective of generating trial or repeat purchase of visitors from other provinces to British Columbia is a behavioural objective, as it outlines a specific desired action or behaviour that Tourism BC wants to encourage from potential visitors. It is not a database research finding, internal analysis, or environmental assessment as these are different types of market research tools and approaches.

Tourism BC Wished to Generate Trial or Repeat Purchase of Visitors