What generic competitive strategy involves a cost advantage or a differentiation advantage in a narrow segment or niche?

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The generic competitive strategy that involves a cost advantage or a differentiation advantage in a narrow segment or niche is the focus strategy. This strategy involves targeting a specific customer group, geographic area, or product line and tailoring the company's marketing and competitive strategy to serve that niche effectively. This strategy can be pursued through either cost leadership or differentiation, depending on the specific needs and preferences of the targeted segment.

What Generic Competitive Strategy Involves a Cost Advantage or a Differentiation