When following the focus strategy, a _________ can be based on product variety, type of end buyer, distribution channel, or geographic location of buyers.

Question

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When following the focus strategy, a segment is identified based on product variety, type of end buyer, distribution channel, or geographic location of buyers. This segment is then targeted with a specific marketing mix tailored to their unique needs and preferences. This allows the company to specialize and differentiate itself within a smaller market, achieving a competitive advantage through a better understanding and ability to meet the needs of this specific group of customers.

When Following the Focus Strategy, a _________ Can Be Based