Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast- food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-Your oldest supplier, Dajaj Distributors, is a family- owned firm. Recently, the firm's president, Samer, made the decision to retire. To his disappointment, none of his five children stepped forward to take his place at the helm of the firm. Samer is concerned that if he sells his company to a larger distributor, many of his employees will lose their jobs. You approach your old friend with a generous offer to buy Dajaj and continue its current operations. Should your offer be accepted, Shawarma Rocket would be undertaking________ .

Question

Quizplus · Accepted Answer

By purchasing Dajaj Distributors, Shawarma Rocket would be engaging in backward vertical integration, as they are acquiring a supplier to control more of their supply chain.

Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma