Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast- food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-Because of the good profits and a fear of growing too fast, you decide to keep Shawarma Rocket in the same business and do not change the menu. You hope to retain the same market share and return- on- investment record. This is considered a ________strategy.

Question

Quizplus · Accepted Answer

The scenario describes a stable strategy, where the company decides to maintain its current operations and not change the menu or expand at a faster rate. This is a conservative approach that aims to maintain the current market share and returns without taking any significant risks. Therefore, choice A is the best answer.

Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma