If you are writing a marketing plan for a car company, it would be a good idea to remember that a car is a complex good.

Question

Quizplus · Accepted Answer

A car is a complex good because it involves multiple components and features, such as the engine, transmission, safety systems, entertainment systems, and more. Marketing strategies for cars need to take into account these different aspects and appeal to different consumer preferences and needs.

If You Are Writing a Marketing Plan for a Car