Maria is writing a marketing plan for her company and has come to the section covering the 4Ps.She needs to remember the product is easier to change than any of the other marketing mix variables.

Question

Quizplus · Accepted Answer

The product is often more difficult to change than other elements of the marketing mix, such as price, place, or promotion, due to factors like production processes, design, and development time.

Maria Is Writing a Marketing Plan for Her Company and Has