When we write about market segmentation in a marketing plan, we should remember that it lies on a continuum between mass marketing and one-to-one marketing.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broad target market into subsets of consumers with common needs or characteristics, which is a middle ground between mass marketing (targeting everyone) and one-to-one marketing (targeting individuals).

When We Write About Market Segmentation in a Marketing Plan