A marketing plan should never identify small segments as targets because it is impossible for them to be profitable enough.

Name: A marketing plan should never identify small segments as targets because it is impossible for them to be profitable enough.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Small segments can be profitable if they have specific needs that a company can meet effectively, often allowing for premium pricing or high customer loyalty.

A Marketing Plan Should Never Identify Small Segments as Targets