Portfolio assessment for marketing strategy should include a broad view.

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Portfolio assessment for marketing strategy should include a broad view as it involves evaluating the performance of different products, services, and markets to identify strengths, weaknesses, opportunities, and threats. It helps in making informed decisions about resource allocation, risk management, and strategic planning. A comprehensive portfolio assessment should consider the overall business environment, competitive landscape, customer needs and preferences, product lifecycle, financial metrics, and other relevant factors.

Portfolio Assessment for Marketing Strategy Should Include a Broad View