The CEO of Winchester Inc. always says, "It's all about sales growth!" Which marketing strategy framework is he most likely to use?

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Ansoff's Product-Market Growth Matrix is focused on growth strategies, specifically in terms of the product and the market. It includes strategies such as market penetration, market development, product development, and diversification, all of which are geared towards achieving sales growth. The CEO's statement of "It's all about sales growth" aligns with Ansoff's framework.