Which strategy in the Ansoff Product-Market Growth Matrix is the riskiest?

Question

Quizplus · Accepted Answer

Diversification is the riskiest strategy in the Ansoff Product-Market Growth Matrix because it involves introducing new products in new markets, which requires significant resources and may not be successful. It involves a high level of uncertainty as the company is venturing into unknown territory. Market penetration, product development, and market development all involve existing products and markets, which are typically less risky as they are already established.

Which Strategy in the Ansoff Product-Market Growth Matrix Is the Riskiest