What are the two dimensions measured in the General Electric Model?

Question

Quizplus · Accepted Answer

The General Electric Model measures two dimensions: market attractiveness and business strength. This model analyzes the attractiveness of a market in terms of its size and potential for growth as well as the competitive environment. It also considers the strengths of a business, such as brand recognition, market share, and financial stability. By evaluating these two dimensions, the model can help companies determine which business units to invest in and which ones to divest. Therefore, Option D is the correct answer as it mentions the two dimensions of the General Electric Model.

What Are the Two Dimensions Measured in the General Electric