Bob at Bob's Furniture is looking at a perceptual map about customers' ideas about his products. The attributes customers care most about are price and comfort. They care less about aesthetics and quality. The attributes in which Bob's product are doing worst are comfort and quality. Thy are doing best on price and aesthetics. Which attribute should be Bob's priority as he tries to improve?

Question

Quizplus · Accepted Answer

Customers care most about price and comfort, and Bob's Furniture is doing worst in those two attributes. Therefore, Bob should prioritize improving the comfort of his products to better meet customers' needs and preferences.

Bob at Bob's Furniture Is Looking at a Perceptual Map