are used to get a sense of how customers view a company or brand in the marketplace.

Question

Quizplus · Accepted Answer

Positioning studies are surveys or studies conducted to gather information on how customers perceive a company or brand in relation to its competitors. This information can be used to develop a marketing strategy that differentiates the brand and appeals to the target market. Clusters are a statistical technique used to segment customers based on common characteristics, ads are marketing messages aimed at promoting a product or service, and strategic marketers are professionals who develop marketing strategies.

Are Used to Get a Sense of How Customers View