On an attributes-based perceptual map, how important the attribute is translates to how the point is plotted.

Question

Quizplus · Accepted Answer

How important the attribute is will determine the distance from the center point on the map. The more important the attribute, the further the point will be plotted from the center, resulting in a higher position on the map. Therefore, the best choice is B, which denotes a high importance of the attribute.

On an Attributes-Based Perceptual Map, How Important the Attribute Is