Bob at Bob's Furniture is looking at the results of some research about customers' ideas about his products. He learns that the attributes customers care most about are price and comfort. They care less about aesthetics and quality. The attributes on which Bob's product are doing worst are comfort and quality. Thy are doing best on price and aesthetics. What exactly is Bob looking at?

Question

Quizplus · Accepted Answer

Bob is looking at a perceptual map that is attributes-based, as it shows how customers perceive his products based on specific attributes like price, comfort, aesthetics, and quality.

Bob at Bob's Furniture Is Looking at the Results of Some