Many companies (including Facebook, YouTube, Coca-Cola, Starbucks, Disney, Oreo, MTV, Red Bull, Skittles, and Victoria's Secret) have between 12 and 30 million fans each. In other words, they are quite sophisticated when it comes to marketing.

Question

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The word "sophisticated" in the sentence implies that these companies have mastered the art of marketing, including creating a buzz around their brand. Therefore, the best choice is "buzz."

Many Companies (Including Facebook, YouTube, Coca-Cola, Starbucks, Disney, Oreo, MTV