Question 1

Amazon.com uses structural equivalence to do which of the following?

Accepted Answer

The answer of Amazon.com uses structural equivalence to do which...

Question 2

What is the main goal for users of Facebook?

Accepted Answer

The main goal for users of Facebook is to share slices of life with friends. While users may also use the platform for other purposes such as seeking jobs or getting advice from experts, the primary goal is social connection and communication with friends and family. Collaborating on Wiki content is not a primary goal of Facebook users.

Question 3

Overall sales of have decreased in recent years.

Accepted Answer

With the rise of digital media, many people have turned to online sources for news and entertainment, resulting in a decline in magazine sales.

Question 4

Many companies (including Facebook, YouTube, Coca-Cola, Starbucks, Disney, Oreo, MTV, Red Bull, Skittles, and Victoria's Secret) have between 12 and 30 million fans each. In other words, they are quite sophisticated when it comes to marketing.

Accepted Answer

The word "sophisticated" in the sentence implies that these companies have mastered the art of marketing, including creating a buzz around their brand. Therefore, the best choice is "buzz."

Question 5

Distributions of links in most networks follows a(n) rule.

Accepted Answer

The 80/20 rule, also known as the Pareto principle, is often observed in network distributions. This means that roughly 80% of the links are connected to 20% of the nodes, while the remaining 20% of the links are distributed among the other 80% of the nodes. This pattern has been observed in various types of networks, including social networks, transportation networks, and the internet.

Question 6

What term refers to the tabular representation used to analyze social networks?

Accepted Answer

The term that refers to the tabular representation used to analyze social networks is sociomatrix. A sociomatrix is a square matrix that represents social relationships between individual nodes in a network.

Question 7

Two actors are said to be if their links to others are the same.

Accepted Answer

When two actors are structurally equivalent, it means that their positions in the network and their relationships with other actors are identical. This can have important implications for the flow of information, influence, and resources within the network.

Question 8

Many CEOs do not understand the attraction of social media because of how they are.

Accepted Answer

Many CEOs are from an older generation that did not grow up with social media as a part of their daily lives. As a result, they may not fully grasp the importance and appeal of social media for businesses.

Question 9

Via Facebook, Brenda tells Bobbie about a new band she just discovered, and Bobbie feels compelled to check them out because she believes Brenda's endorsement is genuine. What is the term for this phenomenon?

Accepted Answer

The described phenomenon is word of mouth, where an individual is influenced by the recommendation or endorsement of someone they trust.

Question 10

What term refers to a graphical depiction of a network?

Accepted Answer

The answer of What term refers to a graphical depiction...

Question 11

WOM works best on inherently products.

Accepted Answer

Word of Mouth (WOM) marketing is most effective for exciting products because they naturally generate buzz and conversation among consumers.

Question 12

Compared to a few years ago, the number of radio stations has , and the time listeners tune in has .

Accepted Answer

The use of internet radio has allowed for an increase in the number of radio stations available to listeners, while the rise of streaming services has caused a decrease in the amount of time listeners spend tuning in to traditional radio stations.

Question 13

What term refers to a homogenous sample of like-minded people within a network?

Accepted Answer

A clique refers to a homogenous sample of like-minded people within a network. A club is a group of people with a shared interest or activity, but not necessarily homogenous in their thinking. A workgroup is a group of people who work together to achieve a common goal, but again, not necessarily homogenous in their thinking. A team is a group of individuals who work together to achieve a specific goal, but not necessarily homogenous in their thinking.

Question 14

The easiest and most common way to characterize in a social network is to count the number of connections each actor has with the others in the network.

Accepted Answer

Counting the number of connections each actor has with others in the network refers to measuring centrality. Centrality refers to the degree to which an individual is connected to other individuals in the network. Therefore, the best choice is D - centrality.

Question 15

In a social network, ties can be .

Accepted Answer

Ties in a social network can be either symmetric or directional. Symmetric ties are those in which both parties of the tie see the relationship in the same way, such as a mutual friendship. Directional ties are those in which one party sees the relationship differently than the other, such as a one-sided crush. Therefore, ties can be either symmetric or directional.

Question 16

What is the most fundamental means of interaction?

Accepted Answer

Dialogue is the most fundamental means of interaction as it involves two or more individuals exchanging ideas, thoughts, and opinions with each other. Monologue is a one-sided conversation where there is no back-and-forth exchange, while catalogue refers to a list or collection of items, and logging on refers to the act of accessing a computer system.

Question 17

Recommendation agents are a boon as a systematic means of .

Accepted Answer

Recommendation agents are primarily used for cross-selling, which is recommending additional or complementary products to customers based on their previous purchases or browsing history. While they may indirectly lead to saving money or reaching new customers by increasing sales, their primary purpose is to promote cross-selling. Soliciting feedback is not a direct function of recommendation agents, although feedback may be used to improve the recommendations provided.

Question 18

Which of the following is associated with the most WOM?

Accepted Answer

Restaurants and movies are both social activities where people are likely to share their experiences and opinions with others, leading to a high level of word-of-mouth (WOM) communication. Real estate and property may have some WOM, but it is often more limited in scope (e.g. among family and close friends). Medicine and financial services may have positive WOM, but negative experiences are often not shared due to privacy concerns. Simple and inconspicuous goods may not generate a significant amount of WOM as they may not be noteworthy or exciting enough to prompt conversation.

Question 19

What term refers to the set of actors (or nodes) and the relational ties that link them?

Accepted Answer

The term that refers to the set of actors (or nodes) and the relational ties that link them is a network. While the terms team and group both refer to a collection of individuals, they do not necessarily imply the existence of relational ties between the actors. A forum typically refers to a place or setting for discussion, rather than a collection of actors and their ties.

Question 20

In a cluster analysis, the rows represent , and the columns represent .

Accepted Answer

The answer of In a cluster analysis, the rows represent...

Quiz 13: Social Media