Hammer & Nails Co. is a large chain of home improvement stores on the East coast. Evidence suggests that its television commercials are less effective in reaching its target audience than in past years. The marketing department believes this is partially caused by the advent of DVR technology, where consumers record shows but skip through commercials. If the marketing executives still believe television advertising could be an effective way to reach their target market, the company may want to consider product placement in television shows that are popular with its target market.

Question

Quizplus · Accepted Answer

This statement suggests that the effectiveness of Hammer & Nails Co.'s television commercials has decreased due to DVR technology, and recommends product placement as an alternative strategy.