Company X decides they should spend about the same as their competitors on advertising. How can they find that figure? What should also be considered?

Name: Company X decides they should spend about the same as their competitors on advertising. How can they find that figure? What should also be considered?
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The Answer of Company X decides they should spend about the same as their competitors on advertising. How can they find that figure? What should also be considered?

Company X Decides They Should Spend About the Same as Their