Some advertisements use fear appeal. For a fear appeal to be effective, an ad must provide a solution to reduce
the consumer's fear.

Question

Quizplus · Accepted Answer

A fear appeal can be effective if the ad provides a solution or means to reduce the fear that is being presented. This could involve showcasing a product or service that helps prevent the negative outcome that is being feared. Without a solution, the fear appeal may simply leave the consumer feeling anxious or overwhelmed, rather than motivated to take action.

Some Advertisements Use Fear Appeal