Ad concept testing involves usually 8 to 10 consumers who are in the target segment. These consumers are shown an early version of the ad using illustrative props.

Question

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This statement is true. Ad concept testing often involves recruiting 8 to 10 individuals who are part of the target audience and showing them an early version of the ad using prototypes or other illustrative materials in order to gauge their reactions and gather feedback on the concept.

Ad Concept Testing Involves Usually 8 to 10 Consumers Who