Which of the following is NOT a way marketers wish to affect consumers in advertising?

Question

Quizplus · Accepted Answer

Passivity is not a desired outcome for marketers as it means that the consumer is not engaging with the advertisement or product. The other options (cognitions, affect, and behaviors) are all ways that marketers aim to affect consumers in advertising. Cognitions refers to the beliefs and attitudes that consumers have towards the product or brand, affect refers to the emotions and feelings that consumers have towards the product or brand, and behaviors refers to the actions that consumers take towards the product or brand (such as purchasing or recommending it to others).

Which of the Following Is NOT a Way Marketers Wish