In a(n) , an advertisement emphasizes the positive benefits, but also acknowledges either some product weakness or that a competitor dominates on some attribute.

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A two-sided argument acknowledges both the positive aspects of a product or message, as well as any weaknesses or areas where a competitor may excel. This approach can build credibility with the audience and address any potential objections or concerns they may have, while still promoting the benefits of the product or message.

In A(n) , an Advertisement Emphasizes the Positive Benefits, but Also