Coupons are an example of pull marketing.

Name: Coupons are an example of pull marketing.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Coupons are a promotional tool that encourages consumers to take action and purchase a product or service. This requires consumers to actively seek out the coupon and present it at the time of purchase, thus "pulling" them towards the product. This is opposed to push marketing tactics, which involve pushing products or services onto consumers through traditional advertising methods.

Coupons Are an Example of Pull Marketing