Barnes & Noble started as a retailer but then opened warehouses to stock books and later began publishing "classics" with its own imprint. This is an example of which of the following?
A) revenue sharing
B) forward integration
C) push marketing
D) backward integration

Question

Quizplus · Accepted Answer

Backward integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, such as a retailer starting to produce its own products.

Barnes & Noble Started as a Retailer but Then Opened