Sheila owns a small boutique. She wants to move on to other things. She thinks she might be comfortable giving up complete ownership of the business as but would still like to maintain some control over it. Which of these is she considering?
A) franchising
B) multi-site expansion
C) push marketing
D) finding additional segments

Question

Quizplus · Accepted Answer

Franchising allows Sheila to give up complete ownership of the business but still maintain some control over it through a franchise agreement. This agreement outlines the terms and conditions under which the franchisee can operate the business using Sheila's brand, products, and services. Sheila can also receive ongoing royalties and fees from the franchisee.

Sheila Owns a Small Boutique