Apple computers used to be in the business of manufacturing only, but then they opened Apple stores. This is an example of which of the following?
A) revenue sharing
B) forward integration
C) franchising
D) backward integration

Question

Quizplus · Accepted Answer

Forward integration involves a company moving into the distribution and/or retailing of its products. So, Apple opening its own stores is an example of forward integration.

Apple Computers Used to Be in the Business of Manufacturing