Marketers believe that brands such as Coca-Cola, Gap, and Ford have value above and beyond the benefits of the products themselves.

Name: Marketers believe that brands such as Coca-Cola, Gap, and Ford have value above and beyond the benefits of the products themselves.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brands are seen as having intangible values such as reputation, trust, and emotional connection with the consumers, which make them more valuable than just the products they offer.

Marketers Believe That Brands Such as Coca-Cola, Gap, and Ford