James can relate to Google because he views himself and Google as innovative.
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Q2: Logos are shapes and symbols that may
Q2: The meaning of a brand name is
Q4: The U.S. Patent and Trademark office issues
Q5: Cognitive maps show what a person thinks
Q6: A brand usually begins with inherent meaning.
Q8: Brands convey information to customers.
Q15: William is starting an advertising agency and
Q16: A good brand goes beyond labeling a
Q19: A brand is first and foremost a
Q20: Reliability implies a consistency or predictability in
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