If a brand has an exclusive image, it would make good sense NOT to .
A) over-promote it
B) charge a premium price
C) engage in light promotion
D) distribute through selective channels

Question

Quizplus · Accepted Answer

Over-promoting an exclusive image can dilute its perceived value and lose its appeal among the target market. It's important to maintain a sense of scarcity and exclusivity in order to maintain brand loyalty and justify premium pricing.

If a Brand Has an Exclusive Image, It Would Make