If a company promotes broadly and heavily, they are probably looking to .
A) create a niche market
B) offer low prices
C) move a lot of merchandise
D) distribute through selective channels

Question

Quizplus · Accepted Answer

When a company promotes broadly and heavily, their main goal is likely to move a lot of merchandise. By promoting widely, they are hoping to capture attention and generate interest in their products or services, which can result in increased sales and revenue. Creating a niche market or offering low prices might be part of their overall strategy, but the primary focus is likely on moving a large volume of goods. Distributing through selective channels might limit their reach and, therefore, be counterproductive in this case.

If a Company Promotes Broadly and Heavily, They Are Probably