When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the __________ benefits to the customer.
A) concrete
B) impractical
C) intangible
D) money-related

Question

Quizplus · Accepted Answer

Positioning statements should focus on the intangible benefits to the customer, as these benefits often differentiate a brand in the minds of consumers beyond just the physical attributes.

When Writing a Positioning Statement, It Is a Good Idea