Joseph is having trouble writing a good positioning statement for the accounting software his company sells.What could be causing Joseph's problem?
A) His software is too expensive.
B) His software is like his competitors' software.
C) His software can be sold online and in computer stores.
D) His software is unique.

Question

Quizplus · Accepted Answer

If Joseph's software is similar to his competitors', it can be challenging to create a distinct positioning statement that sets it apart in the market.

Joseph Is Having Trouble Writing a Good Positioning Statement for the Accounting