Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able to communicate __________ the parameters of that position to __________.
A) succinctly, a number of audiences
B) verbosely, a number of audiences
C) succinctly, one audience
D) verbosely, one audience

Question

Quizplus · Accepted Answer

The company needs to communicate clearly and concisely (succinctly) to multiple stakeholders (a number of audiences) to ensure the positioning is understood and effective.

Once a Company Has Decided Upon Its Positioning, Either for the Corporation