A positioning statement will __________ customers who are not addressed in the statement.
A) be used by
B) have no meaning to
C) encourage purchases by
D) be confusing to

Question

Quizplus · Accepted Answer

A positioning statement is a marketing statement that defines the target market and the product's benefits. It is used to communicate the product's unique selling proposition (USP) to the target market. A positioning statement will have no meaning to customers who are not addressed in the statement because it is not relevant to their needs or wants.

A Positioning Statement Will __________ Customers Who Are Not Addressed