The rationale for neuromarketing is that consumer buying decisions are made in split seconds in the ________ part of the brain.
A)conscious rather than subconscious
B)subconscious rather than conscious
C)inhibited rather than uninhibited
D)uninhibited rather than inhibited

Question

Quizplus · Accepted Answer

Neuromarketing is based on the idea that consumer buying decisions are largely made in the subconscious, emotional areas of the brain, rather than in the conscious, rational areas.

The Rationale for Neuromarketing Is That Consumer Buying Decisions Are