Neuromarketers using fMRI assume that activation of the brain area known for "reward" would be a ________ outcome of advertising exposure.
A)positive
B)negative
C)unanticipated
D)low priority

Question

Quizplus · Accepted Answer

Neuromarketers using fMRI are looking for positive outcomes in terms of brain activation. The "reward" center of the brain is associated with positive emotions such as pleasure and satisfaction, so activation in this area would be a desired outcome for advertisers.

Neuromarketers Using FMRI Assume That Activation of the Brain Area