With regard to neuromarketing,there is widespread agreement that the EEG is a superior approach to brain monitoring versus fMRI.

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There is no widespread agreement that EEG is superior to fMRI, as these two techniques have different strengths and limitations and can provide complementary information about brain activity. EEG has better temporal resolution and is less expensive and more portable than fMRI, but its spatial resolution is lower and it is more sensitive to artifacts and noise. fMRI has better spatial resolution and can detect changes in blood flow that reflect neural activity, but it has poorer temporal resolution and is more sensitive to head motion and magnetic field artifacts. Therefore, the choice of which technique to use depends on the research question, the experimental design, and the resources available.

With Regard to Neuromarketing,there Is Widespread Agreement That the EEG