You conduct an eye tracking evaluation of a print ad.The ad has five key components.The key components and the time to first fixation is shown in the chart below.
Ad Component Time to First Fixation (seconds)
Model Face and Body 4.3
Headline 1.38
Brand Name .36
Product Image 1.10
Tagline 6.14
What recommendation(s)for revision would you make based on this data?

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The Answer of You conduct an eye tracking evaluation of a print ad.The ad has five key components.The key components and the time to first fixation is shown in the chart below.
Ad Component Time to First Fixation (seconds)
Model Face and Body 4.3
Headline 1.38
Brand Name .36
Product Image 1.10
Tagline 6.14
What recommendation(s)for revision would you make based on this data?

You Conduct an Eye Tracking Evaluation of a Print Ad