One of the major criticisms of neuromarketing is its lack of ________ validity.
A)external
B)internal
C)logical
D)spontaneous
E)physical

Question

Quizplus · Accepted Answer

External validity refers to the degree to which the findings of a study can be generalized to other populations and settings. One of the major criticisms of neuromarketing is that its findings may not be applicable to real-world consumer behavior or decision-making. Therefore, neuromarketing lacks external validity.

One of the Major Criticisms of Neuromarketing Is Its Lack