Bonnie is unsure of how to probe and explore some key attitudes in an upcoming research study.Bonnie's first step should be to ________.
A)hold focus groups
B)talk informally with target audience respondents
C)conduct a search of secondary information to see what others have done
D)eliminate the problem areas from the primary research study

Question

Quizplus · Accepted Answer

Conducting a search of secondary information to see what others have done is the first step in exploring key attitudes in a research study. This will help Bonnie gain insights into what attitudes other researchers have probed and explored in similar studies. It will also provide a basis for identifying gaps in the research, and help inform the design of the primary research study. Holding focus groups and talking informally with target audience respondents are useful methods for collecting primary data, but they should be used after secondary research has been conducted to inform the design of the primary research study. Eliminating problem areas from the primary research study is premature since the study design has not been fully informed by secondary research.

Bonnie Is Unsure of How to Probe and Explore Some