Which,if any,of the statements shown below are true?
I.The relevance of secondary information increases when there is a high
Correspondence between the units of measurement used in the secondary research
And the advertiser's desired units of measurement.
II.The relevance of secondary information increases when there is a high
Correspondence between how an advertiser defines the unit of analysis and how
The unit of analysis is defined in the secondary research.
A)I only
B)II only
C)I and II are both true
D)Neither I nor II is true

Question

Quizplus · Accepted Answer

Both statements are true as relevant secondary information can be obtained when the units of measurement used in the research match the advertiser's desired units of measurement, and when the unit of analysis is defined in the same way in the secondary research and by the advertiser.

Which,if Any,of the Statements Shown Below Are True