Mapes and Ross and Gallup & Robinson measure commercial persuasion in the same way.
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Q24: The following statements refer to potential limitations
Q25: Split-run and A/B tests permit an advertiser
Q26: Imagine that you are conducting research to
Q27: The following are potential considerations for A/B
Q28: One advantage of multivariate testing over A/B
Q30: The text notes that the closer a
Q31: _ research provides a solution to situations
Q32: You want to compare the performance of
Q33: _ campaign evaluation might monitor and collect
Q34: A(n)_ test permits an advertiser to compare
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