The text notes that the closer a copy testing methodology is to "real world" exposure,the more accurately the results will reflect "real world" advertising performance and consumer response.Which copy testing company's methodology is closest to the "real world."
A)Gallup & Robinson
B)Mapes and Ross

Question

Quizplus · Accepted Answer

According to the text, the closer a copy testing methodology is to "real world" exposure, the more accurately the results will reflect "real world" advertising performance and consumer response. As Gallup & Robinson's methodology includes showing the ads in a realistic TV environment, it is closer to real-world exposure than Mapes and Ross's methodology, which is based on a lab setting. Therefore, option A is the best choice.

The Text Notes That the Closer a Copy Testing Methodology