________ designs are appropriate whenever an advertiser needs to determine the simultaneous effect of relatively few manipulations that have multiple levels (or aspects)of each manipulation.
A)Quasi-experimental
B)Solomon four-group
C)Full factorial
D)Multivariate

Question

Quizplus · Accepted Answer

Full factorial designs are appropriate when an advertiser wants to determine the simultaneous effect of several manipulations that have multiple levels or aspects of each manipulation. In this design, all possible combinations of the levels of each manipulation are tested, making it possible to determine not only the main effects of each manipulation but also interaction effects between them.

________ Designs Are Appropriate Whenever an Advertiser Needs to Determine