The following two statements refer to the length of an A/B test.
I.The length of an A/B test should reflect the amount of time required
For participants to take action.
II.The length of an A/B test should reflect the amount of time required
For a sufficient sample size to be obtained.
How many,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Both statements are true. The length of an A/B test should be sufficient for participants to take the intended action (reflecting user behavior and decision-making time) and for gathering a large enough sample size to ensure statistical significance and reliability of the results.

The Following Two Statements Refer to the Length of an A/B